Concept, Writer, Producer, Director, Editor
High 5 Sports "Lessons with K-Rod"
A creative campaign as "in your face" as High 5 sports. Every year, come August, the people of north Georgia need a little re-education on just how important high school football is around here. Who better to educate the masses than Ken Rodriguez, host of FOX 5 Atlanta’s High 5 Sports? He’s rough, gruff, and knows a thing or two about America’s new favorite pastime – and he’s more than willing to share his “knowledge.”